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CEO’s Charity Commitment

THREE years from now, our CEO, João Andrade will, fingers crossed, be participating in an ultramarathon, often referred to as “The World’s Toughest Foot Race,” covering a whopping 135 miles in the hottest place on earth - the Death Valley desert in the US

Why? To raise £50,000 for a trio of charities: BigMoose, SPEM Portugal and CHAMPS Appeal, three very different charities, all of which have a connection with WideCells Group PLC.

The journey begins now where Joao will spend the next three years, running the toughest trails and marathons to qualify.

When asked what made you want to do this race? João said: “I like the biggest challenges. I have an appetite for sacrifice, suffering and pain because I believe that only by overcoming big challenges we can experience true happiness. This also allows me to develop an extreme resilience, where I can face the hardest challenges and still make the right decisions. Determination and discipline are the ingredients of a true entrepreneur and a key part of success and I couldn’t be more excited. To drive WideCells Group and make it resolve some of the biggest problems of healthcare globally. I want to achieve this at the same time I’m preparing myself for this great challenge and leaving a great life with my wife and children. The objective is the same: to make the world a little bit better and to inspire others to “run” after what they believe and help others along the way to get there as well”

He added: “When I watched a video of runners at Badwater and saw people passing some rough times during the race and really struggling with the heat and the amount of vertical, it was then I felt an immediate attraction and need to qualify and race to the finish line

“Now, to make stem cell treatment accessible and affordable to help patients globally, supporting charities so they can help people who need, and having my family, friends and partners waiting for me at the Badwater finish line by 2020 is the pinnacle of my existence.”

Here’s a breakdown of the charities we will be supporting

BigMoose -  a non-profit organisation with a very clear intention – to do fun stuff that inspires people to live better, healthier, kinder lives.  The charity organises multiple fundraising and charity events to support a spectrum of causes and is currently focussed on tackling homelessness in Cardiff, Wales.  They intend to do this through a Big Moose café, which has been founded in Cardiff to train people who are currently homeless as baristas, so that they have the skills and support to start a new life. www.bigmoose.co

SPEM Portugal - the Portuguese Association Multiple Sclerosis - focussed on improving the living conditions of Multiple Sclerosis patients and the people who live with them.  MS is a chronic inflammatory and degenerative disease affecting the Central Nervous System (CNS).  It is a disease that often occurs between 20 and 40 years of age and currently affects an estimated 2,500,000 people around the world, with more than 8,000 in Portugal alone.   The charity is based in Lisbon, Portugal and has a close affinity with the Group’s operations given that stem cells can be used to treat MS.  Furthermore, the Group’s CellPlan Limited division, which recently launched a first-of-its-kind stem cell healthcare insurance plan in the UK, is based in Porto, Lisbon. www.spem.pt

CHAMPS Appeal- helps children with Hirschsprung's Disease and bowel/bladder diversions.  They give solace to children by providing activities with other children like them, whilst parents/carers get the opportunity to relax and discuss their family’s journey with like-minded families. www.champsappeal.co.uk

The starting point of the hardest race on the planet is at Badwater, Death Valley, California. This marks the lowest elevation in North America at 85m below seas level, and finishes at Whitney Portal, which is the trailhead to the Mt. Whitney summit, the highest point in the contiguous United States, at 2,530m above sea level.

You can follow Joao’s training through his social media: 

Furthermore, if you’d like to sponsor our CEO and his fantastic mission then all you need to do is click HERE


WideCells Group PLC